This is a real, full-length sample of the Modern Conversion Audit deliverable — audited against a fictional D2C coffee brand. Same format your real audit lands in. Same level of specificity. Same six-section structure.
Operator-grade CRO scoring against five revenue levers. Every finding tagged with the lever it pulls and an ICE score (Impact, Confidence, Effort 1-5, where 5 = easiest to ship).
"Premium Coffee, Direct from Origin" describes what you sell, not what changes for the buyer. Every D2C coffee site says some version of this. A cold visitor lands, reads it, and learns nothing.
The primary CTA renders at #B8AC9A on #F5EFE5 — contrast ratio 3.8:1. WCAG AA requires 4.5:1 for body, but more importantly, the ATC button doesn't compete with the photography for attention. We measured 18% mis-click rate on the secondary "Learn More" link in nearby scroll heat data.
#6F4E37 (brand brown). Contrast 6.8:1 ✓. Add subtle drop shadow on hover for affordance.
Your founder story is great. It's also 380 words long and sits above the fold on every viewport under 1024px wide. Average mobile user sees zero call-to-action without scrolling 1.4 viewports. Heatmap data shows 47% of mobile sessions never see the ATC button.
7-dimension scoring against four best-in-class peers. Bramble & Stone is benchmarked against Aesop (luxury craft D2C), Stripe (clarity), Linear (motion + hierarchy), and Lemonade (modern friendly D2C).
| Site | Hierarchy | Typography | Motion | A11y | Mobile | Performance | Brand fit | Total |
|---|---|---|---|---|---|---|---|---|
| Aesop | 9.4 | 9.6 | 6.8 | 8.9 | 9.0 | 8.7 | 9.8 | 8.9 |
| Stripe | 9.8 | 9.2 | 9.0 | 9.4 | 9.5 | 9.8 | 9.6 | 9.5 |
| Linear | 9.6 | 9.4 | 9.7 | 8.8 | 9.2 | 9.6 | 9.0 | 9.3 |
| Lemonade | 8.7 | 8.4 | 8.1 | 8.5 | 9.1 | 8.6 | 9.0 | 8.6 |
| Bramble & Stone | 4.2 | 6.1 | 2.8 | 5.4 | 4.6 | 6.8 | 7.5 | 5.3 |
Aesop's product cards are 90% whitespace, 1 image, 1 line of italic serif. Premium signal at zero design cost. You're stacking 4 elements per card; cut to 2.
Linear's content reveals at 12% in-view with 600ms ease-out. Adds polish without motion sickness. Your site has no scroll motion at all — flat to the point of feeling unfinished.
Element-level revenue attribution. Where users actually click, what actually drives revenue, what's eating attention for nothing.
The bit nobody else audits. Current state: zero motion (which reads as "unfinished"). Prescription: targeted, library-specific, conversion-aligned. Six surfaces, six recommendations.
Replace your static bean flatlay with a slow 1.06× scale-in over 18 seconds on a brewing pour shot. Creates living "warmth" without distraction.
Sections fade from opacity 0 → 1 and translate from y:20 → y:0 over 600ms when 12% in view. Matches the Linear feel without going overboard.
Cards get a subtle 1.5° tilt on hover with 8px shadow lift. Premium tactile signal. Disables on touch devices.
When user clicks ATC, fire 8 coral particles upward in 600ms ease-out. Coral matches brand. Reinforces the dopamine of purchase.
Drawer slides in from right at 320ms ease-out-quart. Backdrop fades simultaneously. Cubic easing not linear — feels like a physical drawer.
No parallax depth layers on hero (overdone in coffee D2C and slows mobile). No Three.js / 3D — your product photography sells the product better. No marquee scrollers — they fight your editorial brand voice.
Every finding above ranked by ICE and sequenced into a 4-week sprint plan. Highest-ICE fixes go first. No 80-page report you'll never read — a punch list you'll actually ship.
Every audit ships with a low-fi redesign of your highest-leverage page (usually homepage or PDP) — so you don't have to imagine what "better" looks like. You can see it. Then ship it.
72-hour delivery. $49.97 one-time. Refund if it doesn't surface at least one fix worth more than the audit fee.